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How to Make Your ClickBank Product More Profitable
By Jeffrey Mulligan
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Changes in the ClickBank marketplace may be costing you money. But if you are making this mistake, fixing it can bring you more profits.
The new architecture in the marketplace serves to promote use of the ClickBank search engine. If someone goes to the marketplace now, there are fewer links in front of them, and the search engine is front and center. |
Now more affiliates will use the search engine to look for products they can promote that will fit their niches. And more shoppers will use it to find products they want to buy.
But here's the problem: Many merchants are using site descriptions in their ClickBank accounts that do not describe their product. Instead, many promote their affiliate program or commission levels. And the issue with that is that it does not help the ClickBank search engine find your product.
The same is true of the other ClickBank search engines on the web. Since they are either spidering the marketplace or using ClickBank-supplied feeds for their data, they have the same limitations.
The ClickBank search engine only spiders the site title and description that you put into your merchant account screen. So it has a pretty small index of material from which to derive its results.
If you waste that valuable space talking about affiliate commissions instead of using keywords relevant to your product, you are giving up free traffic and potential affiliates.
Put your affiliate recruiting info on a non-obtrusive link at the bottom of your site. An interested affiliate will find it.
And keep that extremely valuable real estate in your ClickBank title and description relevant to your products. Doing that helps the ClickBank search engine deliver shoppers and affiliates to your product.
Author Jeff Mulligan is the creator of CBmall, a ClickBank affiliate storefront and search engine that creates multiple income streams from ClickBank products. Info at http://www.cbmall.com/join.asp
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